Exploring the Role of Culture in Persuasive Design of E-Coaching for Informal Caregivers (ENTWINE ESR10)

The objective of the project Exploring the Role of Culture in Persuasive Design of E-Coaching for Informal Caregivers is to investigate persuasive technologies adaptive to needs of end-users and stakeholders, to provide a real-time e-coaching system to intervene at the right moment, given the “vulnerability” and dynamic demands of the target group (caregivers and relatives).

eHealth Technology is considered to mitigate future problems with ageing, expected limited budgets in healthcare and diversity in needs and demands of people. However, the return on investment of eHealth is currently low due to high cost, low impact of technologies and obtrusive designs of ICT solutions. We plan to design a persuasive e-coaching system to support informal caregivers. Specific attention is payed to cultural differences between native Swedish caregivers and those who have immigrated to Sweden from the Middle East.

A design science research approach is used in the project, which involves close interaction with informal caregivers and caregiver associations in Sweden.

Project period

Duration of the project: 2019-01-01—2022-06-30


The project is part of ENTWINE – The European Training Network on Informal Care – a four-year Marie Skłodowska-Curie Innovation Training Network (ITN), funded by the European Union. The Network will train 15 Early-Stage Researchers (ESRs) for high quality PhD training.

Project members

Project members at Uppsala University:

  • Pär Ågerfalk, project leader
  • Åsa Cajander, supervisor
  • Tomas Eklund, co-supervisor and contact person
  • Shweta Premanandan, PhD student

More about the project

More information about the project is available on the Entwine web page.

Read more about the study and participate.

Last modified: 2022-11-18